As a teen, he parlayed his talents and a handful of underground mixtapes into a deal with Jim Jonsin's Rebel Rock label and T.I.'s Grand Hustle roster, both imprints of Atlantic Records. Born Bobby Ray Simmons, Jr., in 1988, he started writing music and playing instruments as a child. During the 2010s, B.o.B made his name as an endlessly versatile rap artist, able to deliver a blistering, bar-heavy verse, a sweet chorus, or a rock-ready rhyme with equal conviction.
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